I believe the best marketing is from actual users of your product. I find real bloggers to write about your products.
It just wouldn't make since to have a website and not optimize it for search engines. Focusing on your products keywords.
Backlinks are a big part of marketing, and need to be done naturally. We focus a lot of energy on quality back links
To get the word out to a large group in a short amount of time I will create specific campaigns a number of social media websites.
Sometimes it's best just to go out into the world and find your business. Letting people know you exist.
I'm the type of person that loves what they do, but sometimes I forget to have a life. I would consider myself a workoholic, which isn't always a bad thing. I've been designing websites for about 7 - 8 years now. I have a wide range of skills and excel in tough situations.